Design in Motion

For Bertolini Store’s 100th anniversary in Torino, Italy, I developed a logo that captured the brand’s legacy while embracing its future. Inspired by the store’s origins—when Paolo Bertolini delivered handmade storage boxes by bike in the 1960s—I reimagined the number "100" as the shape of a bicycle. The accompanying slogan, "It’s the unknown around the corner that turns the wheels," symbolized movement, curiosity, and passion.

As part of the celebration, we collaborated with Camper Shoes, a long-time partner since the late 1980s. Camper incorporated the anniversary branding into a marketing campaign in Torino, producing printed advertisements and limited-edition insoles that reinforced the brand’s heritage through thoughtful design.